Privacy Policy
1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the processing of your personal data when using our website. Personal data refers to any information that can identify you personally.
1.2 The party responsible for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is Shop Name. The responsible party for processing personal data is the natural or legal person who alone or together with others decides on the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" and the lock symbol in your browser’s address bar.
2) DATA COLLECTION WHEN VISITING OUR WEBSITE
If you visit our website purely for informational purposes, i.e., if you do not register or provide us with any other information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary to display the website to you:
- The website you visited
- Date and time of access
- Amount of data transferred in bytes
- Source/reference from which you accessed the site
- Browser used
- Operating system used
- IP address used (if applicable, in anonymized form)
The processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is not shared or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
3) COOKIES
To make your visit to our website more attractive and to enable the use of certain features, we use so-called cookies on various pages. These are small text files stored on your device. Some of the cookies we use are deleted after the end of the browser session (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are placed, they collect and process certain user information to varying degrees, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
In some cases, cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit). If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR, either to fulfill the contract or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
We may collaborate with advertising partners who help make our internet offerings more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we collaborate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the collected information in each case within the following paragraphs.
Please note that you can configure your browser to be informed about the placement of cookies and to individually decide whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, explaining how to change your cookie settings.
4) CONTACTING US
When you contact us (e.g., via the contact form or email), personal data is collected. The data collected in the case of a contact form is visible in the relevant contact form. This data is stored and used solely to respond to your inquiry or to contact you.
5) PROCESSING OF DATA WHEN OPENING A CUSTOMER ACCOUNT AND EXECUTING CONTRACTS
In accordance with Art. 6 Para. 1 (b) GDPR, personal data will be collected and processed if you provide them to us for the execution of a contract or when opening a customer account. The data collected is indicated in the respective input forms. You can delete your customer account at any time by sending a message to the responsible person mentioned above. We store and use the data you provide to process the contract. Once the contract is fully processed or your customer account is deleted, your data will be blocked concerning tax and commercial retention periods and deleted after these periods have expired unless you have explicitly consented to further use of your data or we reserve the right to use the data in a legally permissible manner, which we will inform you about below.
6) USE OF YOUR DATA FOR DIRECT MARKETING
6.1 Registration for our email newsletter
If you sign up for our email newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your email address. Providing other data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you a newsletter if you have explicitly confirmed that you agree to receive newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive newsletters in the future by clicking on an associated link. By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 (a) GDPR.
When you sign up for the newsletter, we store your IP address as filled in by your internet provider (ISP), as well as the date and time of registration, in order to detect any misuse of your email address at a later time. The data we collect when you sign up for the newsletter is used solely for advertising in the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the responsible person mentioned at the beginning. After unsubscribing, your email address will be immediately removed from our newsletter mailing list unless you explicitly consent to further use of your data or we reserve the right to use the data in another legally permissible way, which we will inform you about in this statement.
6.2 Sending the email newsletter to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers via email for goods or services similar to those you have already purchased from our range. We do not require separate consent from you for this. The processing of data takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 Para. 1 (f) GDPR. If you initially object to the use of your email address for this purpose, we will not send you any emails. You have the right to object at any time and for the future to the use of your email address for the aforementioned advertising purpose by notifying the responsible person mentioned at the beginning. You only bear the transmission costs according to the basic rates. After receiving your objection, the use of your email address for advertising purposes will immediately cease.
7) DATA PROCESSING FOR ORDER HANDLING
7.1 The personal data we collect will be transferred to the transport company entrusted with the delivery, as far as necessary for the delivery of the goods. We transfer your payment data to the charged credit institution for payment processing, as far as necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 Para. 1 (b) GDPR.
7.2 Use of payment service providers (payment service providers)
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PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we pass your payment details to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg ("PayPal") as part of payment processing. The data is passed in accordance with Art. 6 (1)(b) GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment details may be passed to credit agencies in accordance with Art. 6 (1)(f) GDPR based on PayPal's legitimate interest in determining your payment capacity. PayPal uses the result of the credit check concerning the statistical likelihood of default to decide on the provision of the respective payment method. The credit report may contain probability values (so-called score values). To the extent that score values are included in the result of the credit report, these are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. For more information on data protection, including the credit bureaus used, we refer you to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still have the right to process your personal data if necessary for contractual payment processing. -
SOFORT
If you select the payment method "SOFORT", the payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany ("SOFORT"), to whom we will pass the information you provided during the ordering process, along with information about your order, in accordance with Art. 6 Para. 1 (b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is only passed on for the purpose of processing payments with the payment service provider SOFORT and only to the extent necessary for this purpose. More information on SOFORT's data protection can be found here: https://www.sofort.com/terms-and-conditions.
10.2 Use of Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the Google AdWords service to attract attention to our attractive offers through advertising materials (so-called Google AdWords) on external websites. We can determine how successful individual advertising measures are in relation to the data from the advertising campaigns. Our goal is to show you ads that are interesting for you, make our website more appealing to you, and achieve a fair calculation of advertising costs.
The conversion tracking cookie is placed when a user clicks on an ad placed by Google. Cookies are small text files stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across AdWords customers' websites. The information obtained through the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that can be used to personally identify users. If you do not want to participate in tracking, you can block the use of the Google Conversion Tracking cookie by deactivating it in your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6 (1) (f) GDPR.
Google LLC, based in the US, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the data protection level applicable in the EU.
For more information on Google's data protection regulations, visit: https://www.google.de/policies/privacy/
You can permanently deactivate cookies for advertising preferences by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/plugin?hl=de
Please note that certain features of this website may not be or may only be partially available if you deactivate the use of cookies.
11) WEB ANALYSIS SERVICES - Google (Universal) Analytics
- Google Universal Analytics This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transferred to a Google server in the USA and stored there.
This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures that the IP address is anonymized by shortening and excludes direct personal references. Due to the extension, your IP address is shortened by Google within the member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent cookies from being stored by adjusting your browser software accordingly; however, we would like to point out that in this case, you may not be able to fully use all the features of this website. You can prevent Google from collecting and processing the data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices, you can click the following link to set an opt-out cookie that prevents Google Analytics from collecting data in the future on this website (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Google Analytics Deactivation
Google LLC, based in the US, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the data protection level applicable in the EU.
This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out using a user ID. When a page is first opened, the user is assigned a unique, permanent, and anonymized ID that is set across devices. This allows interaction data from different devices and sessions to be assigned to an individual user. The user ID does not contain personal data and does not transmit such data to Google.
Objection to the collection and storage of data via the user ID can be made at any time with future effect. To do so, you must deactivate Google Analytics on all systems you use, e.g., in another browser or on your mobile device. You can deactivate it using a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=de). Alternatively, for mobile devices or within browsers, you can click the following link to set an opt-out cookie that prevents Google Analytics from collecting data on this website in the future (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Google Analytics Deactivation
For more information about Universal Analytics, see: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376
12) RETARGETING/REMARKETING/RECOMMENDATION ADVERTISING - Facebook Custom Audience via Pixel Process
This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If you give your explicit consent, this can be used to track user behavior after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.
The data collected is anonymous to us, so it does not allow us to draw conclusions about the identity of users. However, the data is stored and processed by Facebook, allowing it to be connected with the relevant user profile and used by Facebook for its own advertising purposes, in accordance with Facebook's data use policy (https://www.facebook.com/about/privacy/). You can allow Facebook and its partners to place ads on and off Facebook. For these purposes, a cookie may also be stored on your computer. These processes only take place if you give your explicit consent in accordance with Art. 6 Paragraph 1 Letter a of the GDPR.
Consent for using the Facebook Pixel can only be given by users over the age of 13. If you are younger, we ask you to seek consent from your legal guardians.
Facebook Inc., based in the US, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the data protection level applicable in the EU.
To deactivate the use of cookies on your computer, you can set your internet browser to prevent cookies from being stored in the future or delete already stored cookies. However, deactivating all cookies may result in certain features on our website no longer functioning. You can also deactivate the use of cookies by third parties like Facebook on the Digital Advertising Alliance website: https://www.aboutads.info/choices/
Google AdWords Remarketing
Our website uses the features of Google AdWords Remarketing, which allows us to advertise this website in Google search results as well as on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). To do this, Google places a cookie in the browser of your device, which enables interest-based ads based on pseudonymous cookie ID and the pages you visit.
Further data processing only takes place if you have given Google permission to link your internet and app browsing history to your Google account and to use information from your Google account to personalize ads you see on the internet. If you are logged into Google while visiting our website, Google will use your data in conjunction with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to create audiences.
You can permanently deactivate the setting of cookies for advertising preferences by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/
You can also learn more about setting cookies and making settings at the Digital Advertising Alliance website: www.aboutads.info. Finally, you can set your browser to notify you when cookies are set, and you can individually decide whether to accept them or exclude the acceptance of cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.
Google LLC, based in the US, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the data protection level applicable in the EU.
For more information and the data protection regulations regarding advertising and Google, visit here: https://www.google.com/policies/technologies/ads/
13) RIGHTS OF THE DATA SUBJECT
13.1 The applicable data protection legislation grants you, as the data subject, extensive rights (rights to information and intervention) regarding the processing of your personal data, which we inform you about below: Right to information pursuant to Art. 15 GDPR: You have the right to information about the personal data we process about you, the purposes of processing, the categories of processed personal data, the recipients or categories of recipients to whom your data has been or will be provided, the planned storage period or the criteria for determining the storage period, the existence of the right to rectification, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the source of your data if it was not collected from you, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to be informed about the applicable safeguards in accordance with Art. 46 GDPR when your data is transferred to third countries. Right to rectification pursuant to Art. 16 GDPR: You have the right to have any inaccurate data concerning you rectified without undue delay and/or to have any incomplete data supplemented by us. Right to erasure pursuant to Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17(1) GDPR are met. However, this right does not exist in particular if the processing is necessary for exercising the right to freedom of expression and information, to comply with a legal obligation, for reasons of public interest, or to establish, exercise, or defend legal claims. Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is verified, if you refuse to delete your data due to unlawful processing and instead request the restriction of the processing of your data, if you need your data to establish, exercise, or defend legal claims after we no longer need it once the purpose has been fulfilled, or if you have objected to the processing for reasons related to your particular situation, as long as it has not yet been determined whether our legitimate reasons override yours. Right to notification pursuant to Art. 19 GDPR: If you have invoked the right to rectification, erasure, or restriction of processing against the controller, they are obliged to inform all recipients to whom your personal data has been disclosed about such rectification, erasure, or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients. Right to data portability pursuant to Art. 20 GDPR: You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format or to request that this data be transferred to another controller, provided this is technically feasible. Right to withdraw consent granted pursuant to Art. 7(3) GDPR: You have the right to withdraw consent for the processing of data at any time with effect for the future. Upon withdrawal, we will immediately delete the relevant data unless further processing is based on a legal basis for processing without consent. Withdrawal of consent does not affect the lawfulness of processing carried out based on consent prior to withdrawal. Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the EU member state of your residence, place of work, or where the alleged infringement occurred, without prejudice to any other administrative or judicial remedy. 13.2 RIGHT TO OBJECT IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR LEGITIMATE INTERESTS AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO SUCH PROCESSING AT ANY TIME ON GROUNDS RELATED TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE RELEVANT DATA. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY TO ESTABLISH, EXERCISE, OR DEFEND LEGAL CLAIMS. IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.
14) DURATION OF STORAGE OF PERSONAL DATA The duration of storage of personal data is determined by the respective statutory retention periods (e.g., retention periods according to commercial and tax law). After the retention period expires, the relevant data will be routinely deleted if it is no longer required for the performance of a contract or initiation thereof and/or if we have no legitimate interest in continuing to store it.